Email & SMS Marketing Strategist
New
L
LifewayMarketing
Remote position in the U.S.Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisHTMLCSSA/B testing
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- 5+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and Attentive.
- Proficiency in HTML and CSS for building responsive, mobile-friendly email templates.
- Strong audience segmentation and data analysis skills based on subscriber behavior and demographics.
- Demonstrated ability to plan and execute A/B tests and interpret results for campaign optimization.
- Proven project management experience coordinating multi-layered campaigns across cross-functional teams.
- Working knowledge of email marketing regulations including CAN-SPAM, TCPA, and GDPR.
- Actively involved in an evangelical Christian church.
- Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings.
Responsibilities
- Strategize, build, and launch end-to-end email and SMS campaigns from concept through deployment.
- Develop and maintain responsive email templates using HTML and CSS for mobile-friendly designs.
- Monitor and analyze campaign performance metrics and implement A/B testing to optimize results.
- Build and maintain advanced audience segments based on subscriber behavior and demographics.
- Manage campaign timelines, assets, and cross-functional deliverables to ensure project success.
- Support direct mail and social media integrations that complement broader channel strategies.
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