Lead Creative Strategist (Performance Marketing)
New
S
SupersidePerformance Marketing
GlobalContractLead
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Stakeholder managementA/B testingData analytics
Requirements
- 5+ years of experience in creative strategy, performance marketing, or a related discipline at an agency, platform, or in-house marketing team.
- Proven track record leading creative strategy for a high monthly volume of content in fast, iterative sprint cycles.
- Experience managing creative strategy across multiple client accounts or brands at the same time.
- Strong analytical skills, including the ability to pull and interpret performance data from ads managers and analytics tools.
- Confident, polished communication skills for presenting strategy and performance insights to clients and senior stakeholders.
- Skilled at writing clear, insight-driven creative briefs.
- Data-informed thinker who blends analytical rigor with creative instinct.
- Organized and self-directed, able to manage multiple workstreams in a fast-paced, distributed environment.
- Genuine enthusiasm for AI tools and their role in performance creative strategy.
Responsibilities
- Lead creative strategy across a portfolio of client accounts simultaneously, each producing a high volume of ad creative every month, while maintaining a high bar for quality.
- Act as the primary strategic point of contact for clients — presenting creative recommendations, test results, and performance insights directly to marketing and brand stakeholders.
- Analyze creative and campaign performance data (CTR, hook and hold rate, CPA, ROAS, and other channel-specific metrics) and translate findings into clear, insight-driven creative briefs.
- Build and run testing frameworks that keep creative strategy iterating quickly based on live performance signals rather than instinct alone.
- Develop and apply platform-specific strategy across paid social (Meta, TikTok, LinkedIn, Google, etc.), out-of-home/DOOH, and programmatic/DSP environments.
- Partner closely with Creative Leads, Designers, Copywriters, and Motion Artists to turn insights into concepts that are built to perform.
- Build trusted, long-term relationships with clients, acting as a strategic partner.
- Champion AI tools and workflows across the strategy process from research to reporting.
- Contribute to the growth of Superside's Performance Marketing strategy practice.
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