Business Intelligence Lead, Performance Marketing
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Launch PotatoPerformance Marketing
Los Angeles, CA (remote); Portland, OR (remote); San Diego, CA (remote); Seattle, WA (remote)Full-TimeLead
Salary$120,000 to $150,000 per year, paid semi-monthly
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Job Details
- Experience
- Minimum 7 years
- Required Skills
- SQLBusiness IntelligenceMicrosoft Power BITableauData modelingData analytics
Requirements
- Minimum 7 years of experience in business intelligence or analytics.
- Direct exposure to performance or affiliate marketing.
- Expert SQL skills with experience handling unstructured, complex data.
- Advanced LookML development experience or equivalent in Power BI or Tableau.
- Proven ability to own reporting end-to-end, from pipeline to dashboard.
- Strong data literacy with a focus on standardization and team adoption.
- Demonstrated ability to connect data insights to business levers like campaign performance and revenue.
- Analytical curiosity with a focus on partnering with business teams rather than just building dashboards.
- Excellent communication skills with the ability to ask the right questions to provide context-aware insights.
Responsibilities
- Audit existing reporting to identify discrepancies and redundancies.
- Develop and execute a roadmap for reporting standardization across business verticals.
- Bridge business context and data to articulate performance levers.
- Execute ad hoc data requests with high accuracy and business context.
- Deliver proactive retrospective analyses on experiments, creatives, offers, and CAC performance.
- Educate business teams on best practices to enable self-service analytics.
- Partner with Yield, Paid Media, and Account Management teams to uncover trends.
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