- Run paid media across Meta, TikTok, and Google, including Performance Max and branded search.
- Set up, launch, and optimize paid media campaigns.
- Manage daily, weekly, and monthly budgets and develop spend and revenue projections.
- Monitor performance against KPIs and identify opportunities to improve efficiency, customer acquisition, conversion, and ROAS.
- Create paid media creative briefs and ad copy files and collaborate with the Marketing team on creative direction.
- Identify opportunities for new UGC and creator-led content specifically designed for paid acquisition.
- Run testing across audiences, creative, and campaigns to improve performance.
- Track and analyze paid media performance using GA4 and Shopify data.
- Conduct full-funnel analysis and provide regular performance reporting, insights, and recommendations.