Digital Growth & Content Strategist

Workable locations: Colombia. Venezuela, Bolivarian Republic of. Panama. Mexico. Ecuador, Monday to Friday, 8:00 AM–5:00 PM (PST).Full-TimeMiddle

Salary not disclosed

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Job Details

Languages: Excellent written and verbal English communication skills
Experience: 3+ years of professional digital marketing experience, with a strong focus on B2B lead generation.
Required Skills: Google AnalyticsSEOHubSpotCanva

Have 3+ years of professional digital marketing experience, with a strong focus on B2B lead generation.
Have experience managing professional LinkedIn and Instagram accounts and developing content for those platforms.
Know SEO principles, Google Analytics, Google Search Console, and Google Business Profile optimization.
Have experience conducting prospect research and identifying qualified B2B leads and business opportunities.
Be proficient with Canva and basic photo/video editing software.
Have experience with CRM and email marketing platforms such as HubSpot, Mailchimp, Constant Contact, or similar tools.
Have strong research and analytical skills and be able to interpret marketing data and identify actionable improvements.
Have excellent written and verbal English communication skills, including persuasive marketing copywriting.
Have strong organizational and time-management skills and be able to manage multiple priorities independently.
Be proactive and self-directed and able to work effectively in a remote environment.
Have a reliable internet connection and suitable remote workspace.
Be available Monday to Friday, 8:00 AM–5:00 PM (PST).
A bachelor’s degree in Marketing, Communications, or a related field is preferred.

Develop and manage a LinkedIn and Instagram content calendar aligned with brand messaging and lead generation goals.
Turn completed projects, services, and business capabilities into social posts, case studies, website content, and visual assets.
Manage and optimize the Google Business Profile and conduct SEO and keyword research.
Coordinate updates to website content, landing pages, and project pages.
Research and qualify B2B prospects, including contractors, developers, property managers, architects, and other decision-makers.
Research and track public and private bid opportunities, project announcements, and potential business opportunities.
Support targeted email marketing campaigns for prospecting, lead acquisition, and lead nurturing.
Create and edit digital assets using Canva and basic photo/video editing platforms.
Monitor marketing performance and maintain accurate lead and opportunity information in CRM and tracking systems.
Prepare performance reports, recommend improvements, and conduct competitor and market research.

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