B2B Growth Marketing Manager (Paid Media & HubSpot)
New
B
BluelightB2B marketing
Source API remote eligibility restrictions: MexicoFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4+ years of experience in B2B performance marketing or media buying.
- Required Skills
- Google Analytics
Requirements
- Bring 4+ years of experience in B2B performance marketing or media buying.
- Have deep experience with HubSpot Marketing Hub, including workflows, landing pages, and list segmentation.
- Have experience integrating HubSpot with a CRM.
- Have strong experience with LinkedIn Campaign Manager for B2B targeting.
- Have strong experience with Google Ads.
- Be proficient with Google Analytics 4, HubSpot Reports, and LinkedIn Insights Tag.
- Explain complex marketing data to non-marketing stakeholders.
- Work independently in a remote environment while collaborating closely with the team.
- Staffing, recruiting, or SaaS sector experience is a plus.
- HubSpot certifications are highly preferred.
Responsibilities
- Own HubSpot workflows, lead scoring models, and attribution reports linking ad spend to closed client deals.
- Develop B2B media plans targeting decision-makers at startups and enterprise companies.
- Research where technical leaders consume content and determine how to reach them.
- Advise New Business and Account teams on budgets and strategies to support pipeline goals.
- Oversee paid media campaigns, with a focus on LinkedIn Ads and Google Ads.
- Manage external vendor or agency relationships and align execution with strategy.
- Track MQLs, SQLs, Cost Per Discovery Call, and Pipeline Velocity.
- Analyze campaign data and refine audience segments to improve lead quality.
- Allocate media budgets, monitor pacing, and identify cost-saving opportunities.
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