Lead Paid Media Specialist

BluelightDigital marketing

Source API remote eligibility restrictions: MexicoFull-TimeLead

SalaryCompetitive salary and bonuses, including performance-based salary increases.

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Job Details

Languages: Proficient in English
Experience: Over 5 years of hands-on experience managing paid campaigns across Google Search, Display, and Video.
Required Skills: SalesforceGoogle Analytics

Bring over 5 years of hands-on experience managing paid campaigns across Google Search, Display, and Video.
Track and optimize campaigns beyond top-of-funnel leads, with an emphasis on driving revenue.
Use Google Analytics, spreadsheets, Looker Studio or similar tools, and campaign-performance data analysis.
Have proven experience partnering with sales teams to improve campaign impact on the sales pipeline.
Know UTM parameters, pixel setup, and Google Tag Manager for conversion tracking.
Understand how paid media campaigns connect with CRM platforms such as Salesforce or HubSpot.
Be proficient in English for cross-team communication and documentation.

Launch, monitor, and optimize Google Ads campaigns across Search, Display, and Video.
Prioritize conversions beyond lead generation, including SQLs, pipeline impact, and closed-won revenue.
Partner with sales teams to align on lead quality, refine campaign targeting, and maintain a feedback loop.
Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics.
Collaborate with the marketing team to maintain cohesive messaging and alignment across channels.
Coordinate with design teams to improve landing-page effectiveness and conversion rates.
Manage spend pacing and performance targets, and report on ROI and customer acquisition cost.
Research and experiment with emerging Google Ads formats and placements.

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