Senior Paid Media Specialist
New
W
WorkanaDigital Marketing
100% Remote — Latin America, Compatible with Eastern Time (EST)Full-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English C1/C2 required; Spanish ideally conversational level or above
- Experience
- 3 to 7 years
- Required Skills
- Google AnalyticsCRM
Requirements
- 3 to 7 years of hands-on experience in Paid Media or Performance Marketing.
- Advanced C1 or C2 level of English proficiency.
- Proven recent experience managing Meta Ads and Google Ads directly.
- Demonstrated background working in digital marketing, performance, or growth agencies.
- Experience managing multiple clients and campaigns simultaneously.
- Proficiency with Google Tag Manager, Meta Pixel, Conversions API, and Google Analytics 4.
- Experience with CRM and marketing automation tools.
- Strong understanding of tracking, attribution, and conversion-based marketing.
- Experience with landing page optimization and CRO.
- Ability to work in a fast-paced environment with high autonomy.
Responsibilities
- Plan, launch, and optimize campaigns across Meta Ads and Google Ads for a portfolio of 10–15 clients.
- Manage monthly ad spend between USD 50,000 and USD 60,000.
- Monitor and analyze KPIs including CPL, CPA, CPC, CTR, CPM, and conversion rate.
- Configure, validate, and troubleshoot GTM, Meta Pixel, Conversions API, GA4, and CRM integrations.
- Optimize landing pages using tools like WordPress, Elementor, or GoHighLevel.
- Document optimizations and build repeatable processes for reporting.
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