Associate Director, Paid Search B2B
New
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WpromoteB2B marketing
This position may be performed remotely in most states within the US, with some exclusionsFull-TimeDirector
Salary100,000 - 115,000 USD per year
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Job Details
- Experience
- 6+ years in paid search, with at least 3 running B2B programs where lead quality and pipeline were the accountability, not MQL volume
- Required Skills
- SalesforceHubSpot
Requirements
- Bring 6+ years of paid search experience, including at least 3 years running B2B programs accountable for lead quality and pipeline.
- Have direct experience with B2B measurement infrastructure, including Salesforce or HubSpot integration, offline conversion imports, lead scoring, and multi-touch or incrementality frameworks.
- Demonstrate depth in Google Ads and Microsoft Ads at the account architecture level.
- Have experience with SaaS, fintech, HR/payroll, or similarly considered-purchase B2B categories.
- Be fluent in GA4 and at least one enterprise analytics or BI platform.
- Demonstrate strong analytical instincts and the ability to advise senior clients and adjust recommendations based on data.
- Be comfortable operating with ambiguity and competing priorities across multiple accounts.
Responsibilities
- Own paid search strategy and performance across a portfolio of B2B client accounts, including forecasting, budget planning, testing roadmaps, and quarterly points of view.
- Lead campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360.
- Develop measurement strategies connecting paid search investment to pipeline through offline conversion imports, CRM feedback loops, and lead quality scoring.
- Use performance and measurement insights to identify opportunities and advise clients on lead quality.
- Translate performance data and strategic insights into actionable recommendations for senior client stakeholders.
- Maintain account quality through proactive QA, account health reviews, and clear standards for the supporting team.
- Mentor and coach junior team members through feedback and guidance.
- Partner with Client Strategy, Analytics, and Creative to integrate paid search with client programs and business strategy.
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