Senior Director of Product Marketing
New
V
VeriffIdentity Verification
USA (Remote), Spain (Remote), UK (Remote)Full-TimeDirector
Salary$200,000 - $220,000 per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Artificial IntelligenceSaaS
Requirements
- 8+ years of experience in product marketing, with leadership experience.
- Proven track record in technical B2B sectors such as AI, SaaS, identity, fraud, payments, security, or API-first companies.
- Strong point of view and experience pushing differentiated positioning through internal resistance.
- Expertise in writing positioning for technical products for both technical and business audiences.
- Demonstrated impact on sales outcomes such as conversion, win rates, or deal velocity.
- Technical curiosity and ability to explain complex AI products clearly.
- Bias for action and experience in team development.
- Familiarity with regulated industries (financial services, gaming, marketplaces) or developer-led GTM motions is a plus.
Responsibilities
- Lead Veriff's repositioning by defining the company and product portfolio narrative.
- Execute end-to-end product launches aligned with the annual cadence and industry events.
- Create sales enablement materials including pitch narratives, discovery guides, battlecards, and objection handling.
- Build competitive and market intelligence to influence product strategy and win/loss insights.
- Partner with Product, Marketing, and Communications teams on pricing, packaging, and campaign storytelling.
- Develop and grow the product marketing team.
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