Senior Product Marketing Manager
New
S
Sprout SocialEnterprise B2B SaaS
Sprout maintains a remote workforce in many places in the United States.Full-TimeSenior
Salary$140,000.00 – $175,000.00 annually
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Job Details
- Experience
- 8+ years
- Required Skills
- Artificial IntelligenceMachine LearningCross-functional Team LeadershipData scienceNLP
Requirements
- 8+ years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS.
- Proven track record of leading and executing high-impact, portfolio-level product launches.
- Demonstrated experience working directly with AI, machine learning, or data-intensive software products.
- Extensive experience influencing product roadmaps and partnering with cross-functional leadership.
- Exceptional ability to author executive-level messaging, positioning, and market narratives.
- Strategic vision paired with a hands-on approach to content creation and campaign execution.
- Ability to operate with high autonomy and navigate complex stakeholder environments.
- Experience in systemically improving GTM models and internal processes.
Responsibilities
- Own and execute the end-to-end go-to-market strategy for Sprout’s AI portfolio.
- Develop and deploy enterprise-wide GTM playbooks, tiering frameworks, and enablement methodologies.
- Author executive-level messaging, decks, and market collateral for AI value propositions.
- Identify high-impact growth opportunities through market and competitive analysis.
- Serve as a strategic advisor to Product and Revenue leadership.
- Provide mentorship to team members to elevate marketing craft and strategic impact.
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