Senior Product Marketing Manager
New
S
Sprout SocialEnterprise B2B SaaS
Sprout maintains a remote workforce in many places in the United States.Full-TimeSenior
SalaryHiring range $140,000 – $175,000 annually. Zone 1 (NY, CA, WA): $154,000 - $231,000. Zone 2 (Other US states): $140,000 – $210,000.
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Job Details
- Experience
- 8+ years of experience
- Required Skills
- Artificial IntelligenceMachine LearningStakeholder managementNLP
Requirements
- 8+ years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS.
- Proven track record of strategically leading and executing high-impact, portfolio-level product launches and GTM strategies.
- Deep conceptual and practical understanding of AI, machine learning, and natural language processing applications in enterprise SaaS.
- Demonstrated experience influencing product roadmaps and partnering with Product and Revenue leadership.
- Exceptional communication skills with a proven ability to author executive-level messaging, positioning, and market narratives.
- Ability to work with high autonomy and navigate high-ambiguity environments.
- Experience in cross-departmental leadership and uniting diverse teams such as Sales, Product, and Brand.
Responsibilities
- Own and execute the end-to-end go-to-market (GTM) strategy for Sprout’s AI portfolio, including the Trellis AI agent.
- Architect and deploy modern GTM playbooks, tiering frameworks, and enablement methodologies across Product, Marketing, and Sales.
- Author executive-level messaging, decks, and collateral to translate complex AI/LLM value propositions for internal and external stakeholders.
- Analyze market shifts and competitive dynamics to identify growth opportunities and execute tactical interventions.
- Provide strategic guidance and mentorship to team members and serve as a trusted advisor to Product and Revenue leadership.
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