Growth Marketing Lead
A
AssignarConstruction Tech
Remote in Australia. Sydney, Brisbane or Gold Coast preferred.Full-TimeLead
Salary not disclosed
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Job Details
- Experience
- Four or more years in growth or demand generation for a B2B software business
- Required Skills
- SEOCRM
Requirements
- 4+ years of experience in growth or demand generation for B2B software.
- Evidence of building a function, funnel, or channel from scratch.
- Proficiency in running and documenting a systematic testing process.
- Demonstrable experience working effectively with sales teams.
- Hands-on ability to build landing pages, write copy, and configure marketing automation.
- Analytical ability to interpret data and make informed channel budget decisions.
- Experience managing marketing tech stacks including CRM and attribution tools.
Responsibilities
- Run experiments by forming hypotheses, testing small, measuring, and scaling winners.
- Rebuild and manage the funnel, including landing pages, forms, and conversion paths.
- Own marketing channels including paid search, paid social, SEO, content, and lifecycle email.
- Improve sales handover by optimizing lead scoring, routing, and follow-up processes.
- Manage the marketing tech stack including CRM, automation, tracking, and reporting.
- Deeply engage with customers through site visits and direct collaboration with the sales team.
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