- Develop product positioning, value propositions and competitive messaging across Bradken’s global portfolio.
- Lead go-to-market strategies, product launches and lifecycle marketing programs for new and existing products.
- Create and manage always-on campaigns supporting awareness, lead generation, opportunity progression and product adoption.
- Translate customer, market and competitor insights into actionable recommendations for sales, marketing and product teams.
- Develop and maintain sales-enablement materials, product content, case studies, presentations and digital assets.
- Manage product content across customer-facing channels, including the corporate website.
- Drive the use of AI-enabled marketing workflows for buying-group analysis, market intelligence and campaign effectiveness.
- Lead and support the Graphic Designer in delivering product marketing priorities and customer-focused content.
CRM