Product Marketing Manager
New
B
BradkenMining and engineered products
For the right candidate, a remote working arrangement may also be considered.Full-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- CRM
Requirements
- Hold a tertiary qualification in Marketing, Business, Communications or a related discipline.
- Bring B2B product marketing experience in mining, manufacturing, engineering, technology or a similarly complex industrial environment.
- Have experience developing value propositions, product positioning, go-to-market plans and product launch programs.
- Have experience translating technical products, services or digital solutions into customer-focused messaging.
- Demonstrate capability developing multi-channel campaigns, sales-enablement materials and product marketing content.
- Have experience using CRM and marketing data to measure campaign performance and pipeline contribution.
- Have experience gathering and applying customer, competitor and market intelligence to drive decision-making.
- Have practical experience using AI-enabled tools and workflows; Microsoft Copilot or similar technologies are preferred.
- Experience leading marketing professionals, creative resources or agency partners is highly regarded.
Responsibilities
- Develop product positioning, value propositions and competitive messaging across Bradken’s global portfolio.
- Lead go-to-market strategies, product launches and lifecycle marketing programs for new and existing products.
- Create and manage always-on campaigns supporting awareness, lead generation, opportunity progression and product adoption.
- Translate customer, market and competitor insights into actionable recommendations for sales, marketing and product teams.
- Develop and maintain sales-enablement materials, product content, case studies, presentations and digital assets.
- Manage product content across customer-facing channels, including the corporate website.
- Drive the use of AI-enabled marketing workflows for buying-group analysis, market intelligence and campaign effectiveness.
- Lead and support the Graphic Designer in delivering product marketing priorities and customer-focused content.
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