Paid Media Specialist - Meta Ads + Google Ads
New
J
JobgetherDigital Marketing
100% remote work from Latin America, Working hours compatible with Eastern TimeContractMiddle
Salary not disclosed
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Job Details
- Languages
- Advanced English proficiency at C1 or C2 level
- Experience
- 3–7 years
- Required Skills
- Google AnalyticsWordPressA/B testingCRM
Requirements
- 3–7 years of hands-on experience in Paid Media or Performance Marketing.
- Recent direct experience managing both Meta Ads and Google Ads.
- Proven experience managing multiple client accounts simultaneously in an agency setting.
- Advanced English proficiency (C1 or C2).
- Expertise in campaign setup, bidding, audience management, and performance analysis.
- Strong technical skills in Google Tag Manager, Meta Pixel, Conversions API, and Google Analytics 4.
- Experience with CRM systems and marketing automation workflows.
- Knowledge of landing page optimization, A/B testing, and conversion experimentation.
- Attention to detail and ability to validate work independently.
- Analytical mindset with the ability to turn data into actionable insights.
Responsibilities
- Plan, launch, monitor, and optimize Meta Ads and Google Ads campaigns across a portfolio of approximately 10–15 clients.
- Manage monthly advertising budgets of USD 50,000–60,000.
- Monitor and analyze KPIs including CPL, CPA, CPC, CTR, CPM, and conversion rates.
- Configure, validate, and troubleshoot tracking tools including Google Tag Manager, Meta Pixel, Conversions API, and Google Analytics 4.
- Optimize landing pages using WordPress, Elementor, or GoHighLevel to improve conversion performance.
- Maintain performance dashboards and document optimizations for client reporting.
- Coordinate with Account Management, Project Management, and Design teams.
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