Media Buyer - Meta and Google Ads
H
HuzzleMarketing, Advertising
Colombia. Costa Rica. Guatemala. Venezuela, Bolivarian Republic of. Peru. PanamaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–4+ years
- Required Skills
- Google AnalyticsA/B testing
Requirements
- 3–4+ years of professional media buying or paid advertising experience.
- Strong hands-on experience with Meta Ads Manager.
- Proven experience managing and optimising paid campaigns with meaningful advertising budgets.
- Strong understanding of campaign structure, targeting, bidding, attribution, and conversion tracking.
- Comfortable analysing performance data and making decisions based on campaign results.
- Experience with A/B testing and creative performance analysis.
- Strong understanding of key paid media metrics, including ROAS, CPA, CPL, CTR, CPC, and conversion rate.
- Ability to manage multiple campaigns and priorities simultaneously.
- Strong analytical, problem-solving, and communication skills.
- A performance-focused mindset with a track record of improving and scaling paid campaigns.
Responsibilities
- Plan, launch, manage, and optimise paid media campaigns across Meta and other relevant advertising platforms.
- Manage campaigns across Facebook and Instagram using Meta Ads Manager.
- Manage or support Google Ads campaigns across Search, Display, YouTube, or Performance Max where applicable.
- Monitor campaign performance against key metrics including ROAS, CPA, CPL, CTR, CPC, and conversion rates.
- Analyse campaign data to identify opportunities for optimisation and scaling.
- Conduct ongoing audience, creative, placement, and bidding tests to improve performance.
- Develop and execute structured A/B testing strategies across creatives, audiences, landing pages, and campaign structures.
- Manage advertising budgets effectively and allocate spend based on performance.
- Collaborate with creative and marketing teams to develop high-performing ad concepts and messaging.
- Produce clear performance reports and communicate insights, results, and recommendations to stakeholders.
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