Senior Product Marketing Manager (QuickBooks Migration)
New
J
JobgetherSoftware, Accounting, ERP
CanadaFull-TimeSenior
SalaryCompetitive compensation aligned with experience and qualifications. Eligibility for additional rewards such as annual bonuses and stock, depending on role and individual performance. Potential sales incentives for eligible roles, based on applicable revenue or utilization plans.
Apply NowOpens the employer's application page
Job Details
- Experience
- 3–5 years
- Required Skills
- Data AnalysisQuickBooksCRM
Requirements
- 3–5 years of product marketing experience, with a strong understanding of B2B marketing strategies.
- Deep knowledge of small business accounting software, such as QuickBooks or comparable platforms, and ERP or business management systems.
- Strong understanding of accounting processes, business technology, and the challenges faced by growing small businesses.
- Exceptional writing skills, with the ability to explain complex technical capabilities using clear, direct, and accessible language.
- Strong ability to translate ERP functionality into practical business value and compelling customer-facing messaging.
- Analytical and creative approach to positioning, storytelling, content development, and marketing strategy.
- Excellent organizational and multitasking skills, with the ability to manage multiple priorities and deliverables.
- Strong verbal communication, presentation, and cross-functional collaboration skills.
- Experience marketing to or supporting industries such as construction, manufacturing, distribution, or professional services is a plus.
- Familiarity with marketing technologies such as WordPress, Jasper, Camtasia, Asana, CRM platforms, SharePoint, and Wistia is preferred.
- Direct experience using QuickBooks Online or Desktop is a strong advantage.
Responsibilities
- Own positioning and messaging for the QuickBooks migration program, clearly communicating the value of moving to a modern cloud ERP platform.
- Develop differentiated narratives that explain why and when growing businesses outgrow QuickBooks and other SMB accounting solutions.
- Build industry-specific messaging and content for construction, manufacturing, distribution, professional services, and related micro-verticals.
- Develop thought leadership, messaging frameworks, and marketing assets informed by customer needs, industry trends, and market insights.
- Partner with the broader marketing organization to support end-to-end go-to-market strategies and campaigns.
- Collaborate with customer advocacy teams to develop and elevate customer stories, videos, and evidence demonstrating successful transitions from QuickBooks.
- Work closely with product, sales, partner, and industry teams to align messaging with product roadmaps, capabilities, priorities, and customer needs.
- Use performance data and analytics to evaluate campaign effectiveness, refine content, and identify opportunities by industry segment.
View Full Description & ApplyYou'll be redirected to the employer's site
