Senior Growth Marketing Manager
New
A
Acuity InsightsHigher Education
Open to candidates based anywhere in CanadaContractSenior
Salary$110,000–$135,000 CAD
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Job Details
- Required Skills
- Data AnalysisHubSpot
Requirements
- Proven experience owning B2B demand generation, preferably in a SaaS or complex environment.
- Strong background in designing, launching, and measuring integrated multi-channel campaigns.
- Experience planning and executing webinars or virtual events end-to-end.
- Proficiency in building and optimizing nurture programs, segmentation, and automation flows.
- Hands-on experience with HubSpot or similar marketing automation platforms.
- Ability to use funnel and marketing data to evaluate performance and inform strategy.
- Strong cross-functional collaboration skills, specifically with Sales and Product Marketing teams.
- Active, practical experience using AI tools to improve marketing speed, quality, and analysis.
- Strong commercial mindset with a focus on pipeline and revenue accountability.
- Capacity to work independently as a sole contributor and navigate evolving priorities.
Responsibilities
- Set and execute quarterly demand-generation plans aligned with commercial priorities.
- Develop and launch integrated campaigns across paid media, email, web, and content channels.
- Own the end-to-end webinar and virtual event strategy for lead generation.
- Design and optimize nurture programs, segmentation, and automation flows.
- Analyze marketing performance using HubSpot to track pipeline progression and revenue contribution.
- Collaborate with Product Marketing and Sales to translate product positioning into demand-generation strategies.
- Pilot demand-generation approaches for international markets including ANZ and the UK/Ireland.
- Implement AI practices to improve campaign development, research, and operational efficiency.
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