B2B Growth Marketing Manager

New
A
AssetWatchIndustrial/SaaS
We have a distributed team that works remotely across locations in the United States and Ontario, Canada., Collaboration within core working hours is required.Full-TimeMiddle
Salary$100,000 — $121,000 USD
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Job Details

Experience
4–7+ years
Required Skills
SalesforceLead GenerationSaaSHubSpot

Requirements

  • 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns.
  • Hands-on experience executing campaigns in HubSpot or similar Marketing Automation Platforms (MAP).
  • Strong understanding of pipeline generation and SaaS funnel metrics.
  • Experience working with Salesforce CRM and driving marketing-sales alignment.
  • Proven ability to manage both strategy and execution in a fast-paced environment.
  • Knowledge of campaign tracking, attribution, and reporting.
  • Familiarity with data compliance best practices such as CAN-SPAM and GDPR.
  • Ability to operate with precision and manage multiple stakeholders simultaneously.

Responsibilities

  • Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue.
  • Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach.
  • Build, test, and deploy campaign assets in HubSpot, including emails, landing pages, workflows, and forms.
  • Manage campaign workflows and triggers to support lead generation and nurture efforts.
  • Collaborate with product marketing, content, design, and sales to align messaging and campaign goals.
  • Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow.
  • Define KPIs such as MQLs, pipeline, and conversion rates, and build reporting dashboards in HubSpot.
  • Monitor and optimize campaign performance in real-time through A/B testing and channel analysis.
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$100,000 — $121,000 USD
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