B2B Growth Marketing Manager
New
A
AssetWatchIndustrial/SaaS
We have a distributed team that works remotely across locations in the United States and Ontario, Canada., Collaboration within core working hours is required.Full-TimeMiddle
Salary$100,000 — $121,000 USD
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Job Details
- Experience
- 4–7+ years
- Required Skills
- SalesforceLead GenerationSaaSHubSpot
Requirements
- 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns.
- Hands-on experience executing campaigns in HubSpot or similar Marketing Automation Platforms (MAP).
- Strong understanding of pipeline generation and SaaS funnel metrics.
- Experience working with Salesforce CRM and driving marketing-sales alignment.
- Proven ability to manage both strategy and execution in a fast-paced environment.
- Knowledge of campaign tracking, attribution, and reporting.
- Familiarity with data compliance best practices such as CAN-SPAM and GDPR.
- Ability to operate with precision and manage multiple stakeholders simultaneously.
Responsibilities
- Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue.
- Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach.
- Build, test, and deploy campaign assets in HubSpot, including emails, landing pages, workflows, and forms.
- Manage campaign workflows and triggers to support lead generation and nurture efforts.
- Collaborate with product marketing, content, design, and sales to align messaging and campaign goals.
- Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow.
- Define KPIs such as MQLs, pipeline, and conversion rates, and build reporting dashboards in HubSpot.
- Monitor and optimize campaign performance in real-time through A/B testing and channel analysis.
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