Senior Manager, Account-Based Marketing (ABM)
New
A
ArchiveRetail Tech
Remote - United StatesFull-TimeManager
Salary$115K - $145K
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Job Details
- Experience
- 4+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 4+ years in ABM, demand generation, growth marketing, or outbound strategy.
- Proven experience in B2B marketing with considered, multi-stakeholder sales cycles.
- Demonstrable experience mapping buying committees and sequencing multi-channel account-level touches.
- Exceptional writing skills with experience crafting research-based outbound copy.
- Systems-oriented mindset with ability to design end-to-end ABM engines.
- AI-native experience with at least two personally built/rebuilt workflows for signal monitoring, research, or content generation.
- Ability to execute and build strategy as an individual contributor.
- Strong organizational skills to coordinate cross-functional teams without direct authority.
- Proficiency in Salesforce and modern GTM/ABM stacks (e.g., Clay, Apollo, Sales Navigator, Gong, HubSpot).
- Data-literate with experience reporting account-level progress and attribution.
Responsibilities
- Carry the account-based marketing target for meetings and opportunities created across named accounts.
- Manage ~300 target accounts with tailored buying committee mapping and sequencing strategies.
- Monitor buying signals at the account and stakeholder level to trigger personalized outreach.
- Orchestrate multi-channel plays including email, LinkedIn, paid social, direct mail, and events.
- Write and edit outbound copy, directing AI tools to generate variants at scale while maintaining brand voice.
- Design and optimize the ABM system stack including CRM, enrichment, and attribution models.
- Execute paid social programs as air cover for target accounts.
- Partner with Account Executives to coordinate account strategy and track progress.
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