Demand Generation and Account-Based Marketing Manager
New
A
AgiloftB2B SaaS Technology
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 8+ years of experience in demand generation, growth, performance, digital, field, or related B2B marketing disciplines
- Required Skills
- SalesforceHubSpotData analytics
Requirements
- 8+ years of experience in demand generation, growth, performance, digital, field, or related B2B marketing disciplines.
- Significant experience developing strategic ABM programs.
- Demonstrated experience generating pipeline through integrated 1:1, 1:few, and 1:many campaigns within B2B technology environments.
- Proven ability to translate business and market opportunities into audience, campaign, and channel strategies.
- Strong analytical skills using segmentation, targeting, intent, funnel, and performance data.
- Experience partnering effectively with Sales and SDR organizations to align priorities.
- Hands-on experience with CRM and marketing technology platforms such as Salesforce and HubSpot or Marketo.
- Experience with ABM, data, personalization, or buyer-intelligence technologies such as 6sense, Demandbase, Clay, ZoomInfo, Clearbit, Folloze, or Qualified.
- Demonstrated proficiency using AI-enabled tools for research, analysis, and content development.
- Strong project management skills to manage multiple programs and stakeholders in a high-growth environment.
- Excellent written, verbal, and cross-functional communication skills.
Responsibilities
- Own integrated demand generation and ABM programs designed to generate qualified pipeline within assigned target markets, segments, industries, and accounts.
- Translate company growth objectives and market opportunities into campaign strategies across 1:1, 1:few, and 1:many motions.
- Determine appropriate audiences, campaign approaches, channel mix, offers, and investment priorities using market intelligence and performance signals.
- Partner with Sales and SDR teams to align marketing programs with territories, account priorities, pipeline needs, and opportunities for growth.
- Orchestrate integrated campaigns across digital, email, webinars, events, content, and partner channels.
- Develop campaign briefs, messaging, promotional copy, and sales enablement materials.
- Monitor success measures tied to pipeline creation, account progression, and revenue impact.
- Test and optimize audiences, messaging, channels, and personalization strategies continuously.
- Leverage AI and marketing technology to improve research, planning, execution, and scalability.
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