Senior Manager, Revenue Marketing
New
T
TruliooFintech / Digital Identity
This will be a full-time, permanent position based in Vancouver on a hybrid model (3 days per week in the office), with openness to fully remote candidates based in the United States or Canada for the right fit.Full-TimeManager
SalaryCanada: CA$140K – CA$170K; USA: $160K – $190K
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Job Details
- Experience
- 8+ years
- Required Skills
- SQLSalesforce
Requirements
- Bachelor's degree in marketing, business, or a related field, or equivalent experience.
- 8+ years of experience in B2B SaaS demand generation, ABM, or growth marketing, with direct ownership of pipeline and revenue targets.
- Strong cross-functional operating skill, building trust and alignment with sales, customer success, RevOps, and finance.
- Direct experience selling into mid-market and enterprise accounts, with comfort owning a full funnel spanning demand generation and lifecycle marketing together.
- Experience building a lean, AI-enabled team from a small base, including hiring and structuring a function.
- Power-user level experience with Marketo for complex marketing automation workflows.
- Working fluency in Salesforce sufficient to direct the build and evaluate system architecture.
- Demonstrated ability to introduce AI-enabled workflows, tests, or targeting models that others on the team adopt.
- SQL skills for data analysis are considered a strong advantage.
- Background in fintech, identity, compliance, or another regulated B2B category is a plus.
- Experience with an ABM platform such as Demandbase or 6sense is a plus.
- Experience with GTM engineering tools like Clay or building no-code automations is a plus.
Responsibilities
- Own demand generation and ABM strategy for net-new mid-market and enterprise acquisition, from channel selection through campaign execution.
- Build and run lifecycle marketing that grows and retains existing accounts, partnering closely with customer success and sales on expansion.
- Own funnel targets and funnel hygiene end to end, and build the day-to-day operating relationship with SDR leadership in the sales org.
- Lead the events team and connect event programs directly to pipeline outcomes.
- Hire and structure the growth marketing team, designing the function from the ground up.
- Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement.
- Build and introduce shared AI-enabled workflows for testing, targeting, and campaign construction for the wider growth team.
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