Senior Marketing Operations Manager
New
J
JobgetherB2B SaaS
Based in United StatesFull-TimeSenior
Salary$155,000–$210,000
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Job Details
- Experience
- 7+ years
- Required Skills
- SalesforceHubSpotCRM
Requirements
- 7+ years of experience in Marketing Operations or a closely related discipline, ideally within a complex B2B SaaS or product-led growth environment.
- Deep hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, Eloqua, and Salesforce.
- Experience operating high-volume customer or prospect datasets and building reliable segmentation, lifecycle, and operational processes at scale.
- Significant experience managing high-volume email programs, including deliverability, domain and inbox reputation, audience management, and warming strategies.
- Strong analytical capabilities, with the ability to investigate complex datasets, assess data quality, identify meaningful patterns, and translate findings into business recommendations.
- Experience building or operating lifecycle, nurture, or in-product engagement programs tied to measurable outcomes.
- Strong systems-thinking skills and experience designing integrations across marketing automation, CRM, product, analytics, and data environments.
- Experience creating measurement and experimentation infrastructure.
- Strong understanding of go-to-market functions and cross-functional collaboration (Growth, Sales, RevOps, Product, Customer Success).
- Comfort using AI-enabled tools and workflows to increase productivity while applying sound judgment.
- Highly autonomous, organized, and comfortable moving between systems architecture, strategic planning, and hands-on execution.
Responsibilities
- Execute the Marketing Operations roadmap by translating broader Marketing and go-to-market priorities into scalable systems, processes, and programs.
- Own the marketing automation platform end to end, including workflows, lifecycle stages, segmentation, forms, lists, email operations, data hygiene, deliverability, governance, and documentation.
- Build and maintain integrations between marketing automation, Salesforce, product data, and analytics systems to support a connected customer journey.
- Establish reliable attribution and measurement across marketing and product-led journeys, including UTM governance and connections between campaigns, signups, activation, conversion, and revenue.
- Build reporting and self-service dashboards that provide Marketing and GTM stakeholders with trusted performance visibility for weekly, monthly, and executive decision-making.
- Partner with Growth to operationalize lifecycle programs across email, in-product experiences, and sales-assist triggers, using customer and product signals to create scalable journeys.
- Build experimentation infrastructure that enables marketing teams to launch, measure, and learn from tests with minimal engineering dependency.
- Own the operational health of the MarTech stack, including integrations, data flows, governance, vendor relationships, and periodic evaluations of technology that should be retained, consolidated, retired, or integrated.
- Establish scalable high-volume email practices covering audience management, domain and inbox health, deliverability, and safeguards that protect the customer experience.
- Analyze complex datasets to identify friction points, drop-offs, and opportunities for improved conversion.
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