Marketing Operations Manager
New
C
CeligoB2B SaaS iPaaS
Location: USFull-TimeManager
Salary100,000 - 135,000 USD per year
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Job Details
- Experience
- 3–5 years
- Required Skills
- SalesforceMicrosoft ExcelHubSpotGoogle Sheets
Requirements
- 3–5 years of experience in marketing operations, demand generation operations, or campaign operations.
- Hands-on HubSpot experience required (workflows, forms, lists, landing pages, and email builds).
- Working knowledge of Salesforce and the HubSpot–Salesforce sync.
- Experience running a webinar program on a dedicated platform (Sequel, Goldcast, Zoom Webinars or Similar).
- Strong attention to detail and a QA mindset.
- Ability to juggle multiple concurrent campaigns and hard deadlines.
- Strong Excel or Google Sheets skills for list preparation and analysis.
- Experience with lead routing tools (preferred).
- Familiarity with data enrichment tools like ZoomInfo or Clay (preferred).
- HubSpot Marketing Software certification (preferred).
- Experience in B2B SaaS or enterprise technology environments (preferred).
Responsibilities
- Build and manage webinar programs end-to-end, including registration pages, email communications, and post-event lead processing.
- Own the demo request path, including forms, landing pages, and scheduling flows, while optimizing conversion rates.
- Build and maintain lead routing rules in HubSpot and LeanData, including assignment and round-robin logic.
- Execute campaigns by building emails, forms, landing pages, and workflows while ensuring data hygiene and privacy compliance.
- Build and maintain campaign, webinar, and funnel conversion dashboards for stakeholders.
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