Senior Marketing Operations Manager

New

NetlifyB2B SaaS

Location: RemoteFull-TimeSenior

Salary$155,000 - $210,000 for most US-based locations

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Job Details

7+ years of experience in Marketing Operations or a related discipline.
Proven experience operating independently in complex B2B SaaS or product-led growth environments.
Deep expertise with marketing automation platforms (e.g., HubSpot, Marketo, Eloqua) and CRM systems (Salesforce).
Extensive experience with campaign architecture, attribution models, and data governance.
Experience managing high-volume customer datasets and segmentation design.
Practical understanding of email deliverability, inbox reputation, and audience management.
Strong analytical skills with the ability to turn complex datasets into actionable recommendations.
Experience designing integrations across marketing, CRM, product, and data systems.
Strong understanding of GTM alignment across Marketing, Sales, RevOps, and Product.
Comfort using AI-enabled tools to accelerate workflows while maintaining quality and judgment.

Translate Marketing and GTM priorities into scalable systems, processes, and programs.
Manage the marketing automation platform end-to-end, including lifecycle stages, segmentation, and email operations.
Build and maintain integrations between marketing automation, Salesforce, product data, and analytics.
Establish reliable attribution and measurement for marketing and product-led journeys.
Create reporting and dashboards to provide visibility into performance for GTM partners.
Partner with Growth teams to operationalize lifecycle programs and sales-assist triggers.
Develop experimentation infrastructure to support independent testing for marketing teams.
Oversee the MarTech stack health, including vendor management, governance, and data hygiene.

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