Senior Marketing Operations Analyst
New
N
NewselaEducation Technology
Remote - USFull-TimeSenior
Salary$82,600 — $108,550 USD
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Job Details
- Experience
- 5+ years of progressive experience in marketing analytics or operations
- Required Skills
- SalesforceGoogle AnalyticsTableauMicrosoft ExcelData modelingGoogle Sheets
Requirements
- 5+ years of progressive experience in marketing analytics or operations.
- Advanced proficiency in Excel and/or Google Sheets.
- Experience applying statistical modeling, forecasting, and advanced analytical techniques.
- Demonstrated experience developing marketing attribution methodologies, including multi-touch attribution.
- Strong understanding of the marketing and sales funnel, including MQL, pipeline, and bookings metrics.
- Experience building scalable reporting frameworks, dashboards, and KPI measurement systems.
- Strong communication and data storytelling skills for technical and non-technical audiences.
- Ability to build cross-functional relationships and influence stakeholders.
- Working knowledge of Salesforce, Marketo, Tableau, or Google Analytics.
- Bachelor’s degree in Mathematics, Statistics, Computer Science, or Analytics preferred.
Responsibilities
- Lead cross-functional alignment with Finance and Sales Operations to establish consistent reporting and auditing.
- Architect full-funnel marketing reporting in Salesforce and Tableau, defining KPIs.
- Define and standardize scalable, repeatable analytical processes across various platforms.
- Design, implement, and govern comprehensive multi-touch attribution and marketing influence models.
- Build advanced predictive models and forecasts for MQLs, pipeline, and bookings.
- Deliver weekly executive-level reporting and strategic recommendations.
- Drive cross-functional data integration initiatives to maintain seamless data flows.
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