Senior Analyst, Marketing Analytics
New
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New EngenDigital Marketing
We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and WisconsinFull-TimeSenior
Salary95,000 - 105,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- PythonSQLTableauR
Requirements
- 5+ years of experience in analytics, measurement, or an adjacent field.
- Hands-on design and execution experience with MMM, geo holdout testing, incrementality, or brand lift studies.
- Scripting ability in Python or R preferred.
- Working knowledge of SQL.
- Familiarity with Tableau or other BI tools.
- Agency or consulting experience.
- Deep understanding of the paid media landscape including search, social, and programmatic.
- Strong communication skills and ability to present to clients.
- Builder mentality with curiosity for deep-dive analysis.
- Knowledge of enterprise-level AI is a plus.
- Web analytics or full-funnel user journey experience is a plus.
Responsibilities
- Support measurement strategy across accounts from learning agenda to actionable insights.
- Design and execute testing roadmaps using methodologies like geo holdouts, incrementality, MMM, and brand lift.
- Synthesize complex data into clear narratives to drive business impact for clients.
- Partner cross-functionally with media strategists, BI, and data teams to align measurement with campaign goals.
- Contribute to the development of internal measurement tools, frameworks, and playbooks to scale capabilities.
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