CRM Automation Manager
New
N
Neo GroupCRM Marketing
Minsk, Minsk Region, Belarus. Almaty, Almaty Region, Kazakhstan. Tbilisi, Tbilisi, Georgia. Yerevan, Yerevan, Armenia. Tashkent, Tashkent, UzbekistanFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- TableauA/B testingLooker
Requirements
- 2+ years of experience in CRM automation or marketing automation.
- Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation.
- Strong understanding of event-driven logic and customer segmentation.
- Proficiency with CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar.
- Strong analytical skills with practical experience in BI tools like Looker or Tableau.
- Ability to work closely with Product, Analytics, Content, and Design teams.
Responsibilities
- Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation.
- Develop onboarding and welcome journeys across email, push, SMS, and in-app channels.
- Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle.
- Run A/B tests to improve funnel conversion rates and reactivation performance.
- Analyze campaign results, build dashboards, and automate reporting and trigger logic.
- Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance.
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