B2C Retention Manager
E
Emerging Travel GroupMarketing
Kazakhstan. Serbia. Azerbaijan. GeorgiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Fluent in English
- Experience
- 3+ years
- Required Skills
- Data AnalysisA/B testingSlackAsanaCRM
Requirements
- 3+ years of relevant experience in CRM/CVM B2C marketing with proven experience of channel ownership.
- Excellent command of modern CRM platforms and push notification services, from trigger setup to technical integration.
- Strong analytical skills, including data-driven decision making, hypothesis testing, and confident execution of A/B tests.
- Practical experience with trigger-based communications, user retention, and win-back strategies.
- Proven experience in managing budgets for promotional activities.
- Excellent soft skills, including outstanding communication abilities for collaboration with cross-functional teams.
- Self-motivation, proactivity, and the ability to manage multiple channels simultaneously.
- Language proficiency: Fluent in English.
Responsibilities
- Develop and implement a comprehensive communication strategy across all CRM channels including email, push, and in-app communications.
- Create and execute advanced CVM strategies to drive LTV growth and increase user retention.
- Design and launch trigger-based and bulk messaging campaigns, including A/B testing hypotheses.
- Analyze campaign performance, track key metrics daily, and adjust strategies based on data.
- Collaborate with data analysts to optimize user behavior analysis and promotional budgets.
- Partner with design, copywriting, product, and development teams to deliver creative marketing communications.
- Monitor market trends and integrate new tools and best practices.
- Prepare reports and presentations for stakeholders using Slack and Asana.
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