- Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation.
- Develop onboarding and welcome journeys across email, push, SMS, and in-app channels.
- Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle.
- Run A/B tests to improve funnel conversion rates and reactivation performance.
- Analyze campaign results, build dashboards, and automate reporting and trigger logic.
- Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance.
TableauA/B testingLooker