Senior Growth Marketing Manager
New
B
BiOptimizersHealth and Supplements
United States, 9:00 AM – 5:00 PM EST collaboration window.Full-TimeSenior
Salary150,000 - 160,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Google AnalyticsA/B testing
Requirements
- 7+ years of hands-on, in-platform paid acquisition experience for a DTC or consumer brand.
- Proven track record of profitable customer acquisition and scaling spend relative to CAC targets.
- Deep, hands-on Meta Ads management experience including campaign structure, creative testing, and budget scaling.
- Hands-on Google Ads expertise across Search, Performance Max, and YouTube.
- Experience with linear TV or Connected TV (CTV) planning and measurement.
- Strong ability to design landing pages and optimize them for conversion rates.
- Understanding of full-funnel creative strategies and how hooks/offers map to different intent levels.
- Working knowledge of TikTok as a growth channel and creator-led content systems.
- Fluency in data-driven decision-making, A/B testing, Google Analytics, and attribution platforms.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
Responsibilities
- Drive new-subscriber acquisition at or below target customer acquisition cost (CAC).
- Manage paid acquisition daily across Meta and Google platforms.
- Optimize subscription offers, checkout flows, and subscribe-and-save mechanics to improve margins.
- Partner with creative and development teams to build landing pages and creative assets that convert traffic.
- Develop and execute a creator-content testing pipeline to transition organic concepts into paid ads.
- Expand marketing efforts into upper-funnel video and TV (linear and CTV) with a focus on incrementality.
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