Senior Marketing Manager, Lifecycle & Growth
New
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Wedgewood PharmacyVeterinary Pharmacy
This position is fully remote in the USFull-TimeSenior
Salary$90K-$120K base plus an annual bonus
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Job Details
- Experience
- 7+ years of experience in lifecycle marketing, CRM, growth marketing, e-commerce, or customer retention.
- Required Skills
- A/B testingCRM
Requirements
- Bachelor’s degree in Marketing or equivalent relevant work experience.
- 7+ years of experience in lifecycle marketing, CRM, growth marketing, e-commerce, or customer retention.
- Proven experience developing customer lifecycle strategies that drive measurable business results.
- Strong understanding of customer journey mapping, segmentation, personalization, and behavioral marketing.
- Cross-functional success managing initiatives involving marketing, product, analytics, and technology teams.
- Experience with Salesforce Marketing Cloud/SFCC (or similar), customer data platforms, and marketing automation tools.
- Experience with A/B testing, experimentation frameworks, and conversion optimization.
- Experience in healthcare, veterinary, pharmacy, subscription, or highly regulated industries preferred.
- Analytical mindset with experience leveraging customer data to drive decision-making.
- Familiar with site merchandising and e-commerce best practices.
Responsibilities
- Develop and execute lifecycle strategies across the customer journey, from onboarding and activation through retention and re-engagement.
- Design customer journeys that drive first-fill conversion, repeat prescribing behavior, refill adherence, and long-term loyalty.
- Own key growth metrics, including activation, conversion, repeat behavior, retention, and lifetime value.
- Lead site merchandising strategies that support customer acquisition, activation, and retention goals.
- Partner with Data Automation and Business Intelligence teams to develop personalized customer experiences.
- Establish KPIs and performance dashboards across lifecycle and growth initiatives.
- Serve as a key connector between Digital Experience, Data Automation, Marketing, Customer Care, and Business Intelligence teams.
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