Growth Marketing Manager
New
E
EPR FireworksB2B SaaS GovTech
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 0-3 years
- Required Skills
- Project ManagementCRM
Requirements
- 0-3 years of experience in growth marketing, demand generation, integrated marketing, event marketing, or B2B SaaS marketing.
- Demonstrated ability to plan and execute multi-channel campaigns from strategy through measurement.
- Proven experience with B2B events and tradeshows, including planning, onsite execution, and lead capture.
- Willingness and ability to travel throughout the year for industry conferences and company initiatives.
- Strong email marketing and campaign management skills, including segmentation, nurture, testing, and performance analysis.
- Strong project management skills to manage multiple campaigns and deadlines simultaneously.
- Comfortable working within CRM, marketing automation, webinar, analytics, and campaign management platforms.
- Data-driven mindset with the ability to connect marketing activities to revenue and pipeline outcomes.
- Ability to work effectively in a cross-functional team environment including Sales, Product, and Customer Success.
- Experience in B2B SaaS, GovTech, or public safety markets is preferred.
Responsibilities
- Own marketing strategy and execution for conferences, tradeshows, and industry events, including booth management and post-event follow-up.
- Plan and execute multi-channel integrated campaigns across email, webinars, and digital channels.
- Build and optimize email campaigns, audience segmentation, and nurture programs to advance prospects through the buyer journey.
- Manage end-to-end webinar operations, from promotion and registration to performance analysis.
- Partner with Sales to optimize lead generation and improve the conversion from engagement to pipeline.
- Track and report on campaign performance, channel effectiveness, and conversion rates to inform future investment.
- Maintain CRM hygiene and campaign processes in collaboration with Sales and Revenue Operations.
- Support co-marketing initiatives with strategic partners, including joint webinars and campaigns.
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