Marketing Senior Manager, UPLIZNA gMG Medical Marketing
New
A
AmgenBiotechnology
United StatesFull-TimeManager
SalaryUSD 149349.25 - 202060.75 / year
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Job Details
- Experience
- 2 to 12 years of marketing and/or business experience depending on education level
- Required Skills
- Project ManagementCross-functional Team Leadership
Requirements
- Doctorate degree and 2 years of marketing/business experience; OR Master's and 4 years; OR Bachelor's and 6 years; OR Associate's and 10 years; OR High school diploma and 12 years.
- Strong Medical Marketing, OL engagement, and P2P expertise.
- Experience with OL mapping, segmentation, and engagement planning.
- Proven track record in Speaker Bureau operations, speaker training, and faculty management.
- Experience developing promotional content and managing MAC reviews through systems like Veeva PromoMats.
- Strong project management and strategic thinking skills with the ability to lead through influence.
- Demonstrated direct people-management experience, including coaching and developing talent.
- Strong budget oversight and agency/vendor management experience.
- Neurology experience preferred.
- Rare disease and product launch or in-line brand experience preferred.
Responsibilities
- Lead U.S. Neurology opinion leader (OL) engagement and P2P strategy across gMG and NMOSD indications.
- Own end-to-end management of the UPLIZNA Speaker Bureau, including segmentation, recruitment, training, and performance optimization.
- Design and execute marketing-led HCP education and P2P programs such as speaker programs, Peer Discussion Groups, and product theaters.
- Direct marketing-led OL-facing engagement at congresses including strategy, planning, and on-site pull-through.
- Oversee development and lifecycle management of P2P materials, including speaker decks and case-based resources with MAC review.
- Manage P2P and OL engagement budgets, agency partners, and external vendors.
- Define performance metrics to monitor P2P and speaker engagement impact and translate insights into strategic recommendations.
- Lead, coach, and develop a team of direct reports, establishing clear priorities and standards for execution.
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