Content Marketing Specialist - SEO / AEO
New
D
DevsuFintech, B2B SaaS
ColombiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English (C1/C2)
- Experience
- 4+ years
- Required Skills
- SEOHubSpotSEMrushAhrefs
Requirements
- English language proficiency at C1/C2 level.
- Portfolio of published work, ideally within B2B, technical, or developer-adjacent spaces.
- 4+ years of experience in content marketing with demonstrated ownership of strategy.
- Strong, current technical and on-page SEO expertise.
- Hands-on experience with tools such as Ahrefs, Semrush, and Google Search Console.
- Demonstrated AEO capability with a clear, articulable point of view on earning visibility in AI answer engines.
- Fluency in AI content tools with a disciplined human-in-the-loop process for research and editing.
- Analytics proficiency with GA4 and Search Console, including funnel outcomes tracking.
- Proven experience with organic community building and lead generation.
- Editorial rigour and ability to independently manage a content calendar.
Responsibilities
- Design and run original, research-backed content, including flagship industry reports and derivative assets.
- Own SEO and AEO strategy end-to-end, leveraging entity SEO and schema/structured data.
- Execute a deliberate approach to earning citations in AI answer engines like ChatGPT, Perplexity, and Gemini.
- Write conversion-focused website, landing-page, and email copy across various CMS platforms.
- Build and grow organic social communities on LinkedIn and Reddit for lead generation.
- Use AI tools for high-quality content production with rigorous human fact-checking and editing.
- Analyze performance data in GA4 to prioritize content channels and report on MQL and pipeline impact.
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