Senior Marketing Specialist, Edtech
New
J
JoVEEdTech
Brazil. Mexico. Argentina. Colombia. Costa RicaFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- SalesforceGoogle AnalyticsLead GenerationHubSpotCRM
Requirements
- Bachelor’s degree.
- 5+ years in a marketing role, ideally in EdTech selling into schools or districts.
- Proven track record of generating qualified leads and pipeline.
- Hands-on experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
- Event and conference marketing experience with a focus on lead capture and conversion.
- Willingness to travel for conferences and events.
- Self-directed, results-driven, and organized.
- Must be located in LATAM.
- Resume must be submitted in English.
Responsibilities
- Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL.
- Partner closely with sales on lead handoff, follow-up, and conversion.
- Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns.
- Plan and execute presence at education conferences and events, including booth logistics, materials, and post-event lead capture.
- Produce and deliver marketing materials for K-12 audiences including campaign assets, collateral, email, web, and social content.
- Optimize marketing strategy based on funnel performance, audience insight, and market feedback.
- Monitor campaign impact and ROI, tracking metrics such as cost per lead and pipeline contribution.
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