Digital Marketing Manager
New
H
Hunt StCraft beverage, Hospitality
Looking for Philippines-based candidates, Australian Eastern business hours (approx. 9 AM - 5 PM, Monday to Friday)ContractManager
Salary2,000 - 3,000 AUD per month
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Job Details
- Languages
- Excellent written and spoken English
- Experience
- 5+ years
- Required Skills
- ShopifyCanva
Requirements
- 5+ years of professional experience in digital marketing, including direct responsibility for strategy and execution.
- Proven hands-on expertise managing budgets for Google Ads and Meta Ads.
- Advanced technical skills with Shopify, specifically in conversion rate optimization.
- Strong experience managing Klaviyo email automation flows and marketing campaigns.
- Proficiency in Canva for graphic design, photo, and video content editing.
- Demonstrated ability to use AI tools for marketing content, planning, and reporting.
- Strong analytical skills with a focus on revenue, conversion, and ROAS reporting.
- Experience with pricing, budget, and cost planning.
- Excellent written and spoken English proficiency.
- Ability to work effectively during Australian Eastern business hours.
- PR and influencer marketing experience is required.
Responsibilities
- Co-create and execute a 12-month digital marketing strategy aligned with commercial business objectives.
- Manage and optimize paid advertising campaigns across Google Ads and Meta platforms to meet ROAS/CPA targets.
- Drive e-commerce performance by managing Shopify storefronts, product launches, and conversion rate optimization (CRO).
- Design and execute Klaviyo email marketing flows and campaigns to drive customer retention and lifetime value.
- Manage budgets and provide weekly performance reporting to track revenue, conversion, and ROAS.
- Coordinate PR and influencer marketing initiatives to expand brand reach and credibility.
- Produce on-brand social media content and web graphics using Canva and video editing tools.
- Support trade marketing activities for both on-premise and off-premise retail channels.
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