Senior Content Marketing Manager
New
C
CaptivateIQB2B SaaS
Remote USA / TorontoFull-TimeSenior
Salary$110,000 - $150,000 a year
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Job Details
- Experience
- 7–10 years
- Required Skills
- SEO
Requirements
- 7–10 years of B2B content experience.
- Proven track record of building programs that drive measurable awareness and demand impact.
- Deep experience collaborating with executives, customers, and SMEs.
- Proven ownership of organic social strategies, including channel planning and social listening.
- Strong editorial judgment and ability to translate complex concepts into simple narratives.
- Proficiency with SEO, content analytics, and experimentation tools.
- Hands‑on writing and editing skills across varied formats.
- Experience coordinating external partners, vendors, budgeting, and capacity planning.
- Familiarity with CMS, SEO suites, analytics, social scheduling, and marketing automation tools.
Responsibilities
- Build and continuously evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey.
- Own and manage integrated content and social calendars across diverse channels.
- Lead organic brand awareness via social media, including defining content pillars and managing employee advocacy programs.
- Partner with customers and SMEs to develop unique market narratives, research reports, and signature assets.
- Atomize cornerstone content across blog, social, newsletter, sales enablement, webinars, video, and podcasts.
- Establish an editorial governance model including messaging guardrails, briefing templates, and QA standards.
- Collaborate with Product Marketing, Growth, Comms, Field, and Sales to align content with business goals.
- Measure and report on content performance, using data to inform an experimentation roadmap.
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