Senior Manager, Content Marketing
New
W
WpromoteDigital Marketing
Remote, United StatesFull-TimeManager
Salary74,000 - 95,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- Google AnalyticsSEOAsanaSEMrush
Requirements
- 6+ years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role.
- Experience independently developing and managing content strategies that drive measurable performance across organic search, engagement, or broader business objectives.
- Demonstrated experience applying SEO best practices and AI-powered search insights to content strategy, development, optimization, and performance measurement.
- Experience translating audience research, keyword data, competitive insights, and content performance into prioritized strategic recommendations.
- Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and integrated digital marketing assets.
- Proven ability to manage multiple clients, complex workstreams, and competing priorities in a fast-paced environment.
- Strong client-facing communication and presentation skills, including the ability to clearly explain strategic recommendations, results, and tradeoffs.
- Experience collaborating with cross-functional teams across disciplines such as SEO, Paid Media, Social, Digital PR, Creative, and Analytics.
- Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude.
Responsibilities
- Independently own content strategy and execution across a portfolio of clients, including complex accounts and multi-workstream engagements.
- Serve as a trusted client partner by translating business goals, audience needs, and performance data into clear content priorities and recommendations.
- Develop strategic content roadmaps that connect organic search, AI-powered discovery, brand authority, audience engagement, and broader marketing objectives.
- Identify and prioritize content opportunities through keyword and audience research, competitive and content performance analysis, and evolving search behaviors.
- Lead client conversations and presentations, clearly communicating strategic recommendations, results, and next steps.
- Develop editorial calendars, content briefs, optimization plans, and integrated campaigns while maintaining strategic alignment and editorial quality.
- Partner with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams to develop connected content programs and amplification strategies.
- Evaluate content performance, identify actionable insights, and recommend adjustments based on KPIs and business impact.
- Leverage AI tools and modern workflows to improve the efficiency and quality of content research, planning, development, and analysis.
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