- Own the TaxSys value story by identifying, validating, and sharing ROI, outcomes, and proof points.
- Develop and refine positioning, messaging, and collateral to translate product features into market stories.
- Strengthen sales and demo enablement, including narrative development, discovery guidance, and objection handling.
- Partner with Product and Client Success teams on client adoption programs, webinars, and communications.
- Support multi-year software implementations with clear client communications and milestone materials.
- Support market expansion through competitive intelligence, RFP support, and persona development.
- Develop case studies and reference stories in partnership with Content & Customer Marketing teams.
- Track and analyze the performance of marketing content and campaigns to drive continuous improvement.
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