Content (Product) Marketing Manager
New
P
Perforce Software, Inc.Enterprise Software
RemoteFull-TimeMiddle
Salary$90,800 - $96,144 a year
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Job Details
- Experience
- 4+ years
- Required Skills
- Project ManagementGoogle AnalyticsSEO
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Business, or related field.
- 4+ years of B2B content marketing experience in enterprise software, DevOps, developer tools, or SaaS.
- Proven track record of developing content programs supporting brand awareness and revenue growth.
- Experience partnering with product marketing, demand generation, and sales teams.
- Strong ability to translate technical subject matter into accessible, compelling content.
- Demonstrated expertise in content strategy, SEO fundamentals, and customer journey mapping.
- Proficiency with analytics tools and SEO platforms (e.g., Google Analytics, Google Search Console, BrightEdge).
- Strong project management and stakeholder management skills.
- Ability to independently manage multiple projects in a fast-paced environment.
- Advanced AI prompting skills (Level 2: Skilled Prompter).
Responsibilities
- Develop and execute a comprehensive content marketing strategy aligned to business objectives, product launches, and revenue goals.
- Utilize SEO and AEO best practices to improve organic search and LLM results.
- Build and manage editorial calendars to support brand awareness and pipeline generation.
- Measure, analyze, and report on content performance using marketing metrics.
- Collaborate with subject matter experts to create blogs, thought leadership articles, case studies, and white papers.
- Translate complex technical concepts into clear, audience-specific narratives for various stakeholders.
- Leverage approved AI tools to improve content development and research productivity.
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