Senior Content Marketing Manager
New
J
JobgetherB2B SaaS / Fintech
Based in CanadaFull-TimeSenior
Salary92,000 - 130,000 CAD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementSEOHubSpot
Requirements
- Approximately 7+ years of experience in content marketing, digital marketing, or social content.
- Strong portfolio demonstrating high-quality writing and editing across multiple formats.
- Hands-on experience managing brand social channels, including planning and measurement.
- Practical SEO/GEO expertise, including search intent, content briefs, and performance analysis.
- Ability to simplify complex subjects while maintaining accuracy and trust.
- Strong analytical skills with confidence using marketing analytics to guide decisions.
- Strong project management and prioritization skills for remote collaboration.
- Excellent written and verbal communication skills with high attention to detail.
- Experience in Canadian payroll, accounting, bookkeeping, fintech, or B2B SaaS is a plus.
- Experience with HubSpot or Agorapulse is preferred.
- Familiarity with AI-assisted research and emerging search behavior is beneficial.
Responsibilities
- Own the social editorial calendar across priority channels including ideation, copy, publishing, and quality control.
- Maintain a consistent publishing rhythm of approximately five posts per week.
- Repurpose blogs, guides, webinars, videos, and research into channel-specific content.
- Develop and prioritize content opportunities based on search intent, technical SEO, and AI-search behavior.
- Create content briefs focused on small business, accounting, and bookkeeping audiences.
- Optimize on-page content, metadata, structure, and internal linking.
- Write and edit short- and long-form content including social, conversion, product, and web copy.
- Collaborate with internal teams like Sales and Customer Success to inform the editorial roadmap.
- Monitor monthly content performance regarding audience growth, engagement, and conversion.
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