Content Marketing Manager, Crypto
New
A
AlpacaFintech, Crypto
Remote - North AmericaFull-TimeManager
SalaryCompetitive Salary & Stock Options
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Job Details
- Experience
- 5+ years
- Required Skills
- SEO
Requirements
- 5+ years of experience in content marketing, content strategy, or editorial roles.
- Significant experience in crypto, Web3, or digital assets.
- Deep familiarity with crypto market structure, tokenization, and institutional workflows.
- Strong writing and editing skills with the ability to simplify complex technical topics.
- Experience creating go-to-market content for product launches or B2B fintech/crypto products.
- Ability to work cross-functionally with product, compliance, and marketing stakeholders.
- Strong judgment regarding audience, tone, and message clarity in regulated financial content.
- Ability to operate with a high degree of ownership in a fast-moving environment.
Responsibilities
- Own content strategy for crypto and tokenization products across B2B and B2C channels.
- Write and edit educational and product-driven content including blogs, newsletters, and launch posts.
- Develop audience-specific messaging for issuers, market makers, exchanges, and institutional partners.
- Maintain a shared content playbook for approved language and positioning.
- Partner with the crypto product team to translate technical updates into clear, externally ready content.
- Collaborate with product, compliance, design, and marketing stakeholders to ensure accuracy and brand alignment.
- Identify content opportunities based on product priorities and partner launches.
- Improve content discoverability and adoption through SEO and audience-focused distribution.
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