Senior Segment Product Marketing Manager (Public Sector)
New
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GeotabIoT, Fleet Management
This role is open to remote candidates across Canada; however, employees local to a Geotab office will follow our flexible hybrid model.Full-TimeSenior
Salary104,400 - 135,700 CAD per year
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Job Details
- Experience
- Minimum 8+ years
- Required Skills
- Project ManagementMarket Research
Requirements
- Minimum 8+ years of proven experience in a marketing strategy role, preferably in B2B SaaS or technology.
- 3+ years of experience in vertical or segment-specific B2B marketing.
- Familiarity with government buying cycles, procurement processes, and compliance considerations like FedRAMP, CJIS, and FERPA.
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience; MBA is an asset.
- Strong ability to synthesize research into actionable marketing programs and sales tools.
- Excellent storytelling, analytical, and project management skills.
- Proven experience building and operationalizing value propositions and messaging frameworks.
- Excellent cross-functional collaboration and communication skills.
- Occasional travel of up to 20% may be required.
- Experience in telematics, fleet management, or connected vehicle technology is advantageous.
Responsibilities
- Lead the development of comprehensive marketing strategies for assigned segments and mobilize cross-functional teams.
- Define and maintain ideal customer profiles (ICPs) and buyer personas to drive customer acquisition and retention.
- Conduct segment-specific research such as buyer interviews and win/loss analysis to inform strategy.
- Develop vertical-specific content including messaging, brochures, videos, playbooks, and industry guides.
- Partner with Product Marketing to support product launches and translate messaging into segment-specific value propositions.
- Collaborate with sales and business development teams to execute account-specific growth strategies.
- Represent Geotab at industry events and associations as a subject matter expert.
- Support long-term strategic projects such as market mapping and quarterly initiatives.
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