Senior Manager - Product Marketing
G
GoDaddyFinancial Services
Remote, United StatesFull-TimeManager
Salary$116,000 — $226,000 USD
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Job Details
- Experience
- 7+ years of product marketing experience, including 4+ years in SaaS and 2+ years in payments or financial services.
- Required Skills
- Data AnalysisSaaSMarket Research
Requirements
- 7+ years of product marketing experience.
- 4+ years of experience in SaaS.
- 2+ years of experience in payments or financial services.
- Experience in customer lifecycle marketing, including campaign launches and audience development.
- Strong understanding of small business customers.
- Experience conducting customer research and in-market testing.
- Experience running experiments to support data-driven decision-making in B2B motions.
- Track record of successfully launching new products and features.
- Ability to thrive in fast-paced environments using a test-and-learn approach.
Responsibilities
- Develop and execute product marketing strategies for financial services offerings including messaging, positioning, pricing, and packaging.
- Lead customer lifecycle marketing programs, building targeted campaigns, audience segments, and ideal customer profiles.
- Design and run experiments across product surfaces to test messaging and features using performance data.
- Support major product launches and independently lead go-to-market efforts for new products and features.
- Conduct customer, competitive, and market research to inform messaging, positioning, and product strategy.
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