Principal Product Marketing Manager, Atlas
New
G
GainsightSaaS, AI
USA - CA - RemoteFull-TimeSenior
Salary$180,000– $210,000 USD annually
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Job Details
- Experience
- 10+ years
- Required Skills
- Artificial IntelligenceFigmaCanvaMarket Research
Requirements
- 10+ years of product marketing experience in B2B tech, SaaS preferred.
- Exceptional positioning, writing, and storytelling skills.
- Demonstrated 0→1 product marketing experience with evidence of launching new products or categories.
- Deep, hands-on fluency with AI products and AI-forward buyers.
- Experience using AI tools to execute personal and professional work tasks.
- Comfort operating with wide latitude and setting own objectives.
- Experience influencing product direction and executive-level decision-making.
- Strong ability to toggle between big-picture strategy and detailed execution.
- Ability to travel occasionally (up to 10%) for team meetings and events.
Responsibilities
- Own positioning, messaging, and the category narrative for Atlas end to end.
- Serve as the definitive expert on the Atlas buyer through research, interviews, and win/loss analysis.
- Build the go-to-market motion from scratch, including launch strategy, pricing, and enablement assets.
- Partner with Product and Engineering to influence roadmap and translate commercial value.
- Collaborate with Demand Generation and Content to establish the product's demand engine.
- Pioneer AI-native workflows and processes for the PMM function to improve team scalability.
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