Active Member Marketing Manager
New
J
JobgetherDigital Health
Based in the United StatesFull-TimeManager
Salary$125,000–$140,000 annual salary.
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Job Details
- Experience
- 4–7 years
- Required Skills
- Project ManagementHIPAACRMData analytics
Requirements
- 4–7 years of experience in lifecycle, CRM, retention, or engagement marketing.
- Hands-on expertise with Braze, including building multi-branch Canvas journeys and Liquid personalization.
- Demonstrated multi-channel marketing experience (email plus SMS, push, or in-app).
- Strong experimentation skills, including designing holdout tests and interpreting results.
- Experience building processes and programs from the ground up.
- Strong analytical and customer-oriented mindset.
- Excellent project management and cross-functional collaboration skills.
- Healthcare or digital health marketing experience is strongly preferred.
- Working knowledge of HIPAA and PHI handling within marketing systems is a plus.
- Experience with point-solution ecosystems serving employers or health plans is preferred.
- Experience marketing alongside human care teams or clinical staff is a plus.
Responsibilities
- Own the active member lifecycle strategy, mapping the member journey across onboarding, engagement, and retention stages.
- Build and manage the engagement roadmap, governing the communication calendar across marketing, product, and clinical teams.
- Design a segmentation framework based on member behavior, clinical progress, and care team interactions.
- Build and launch end-to-end campaigns in Braze, including audience logic, Canvas journeys, and QA.
- Establish a structured experimentation program to optimize creative, channel mix, and timing.
- Collaborate with Marketing Operations to develop performance dashboards and report on campaign effectiveness.
- Maintain compliance across HIPAA, PHI handling, TCPA, and internal clinical review requirements.
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