Active Member Marketing Manager
New
T
Twin HealthDigital Health
Remote, USAFull-TimeMiddle
Salary$125,000 - $140,000 annually
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Job Details
- Experience
- 4–7 years
- Required Skills
- Data AnalysisA/B testingHIPAACRM
Requirements
- 4–7 years in lifecycle, CRM, retention, or engagement marketing with end-to-end program ownership.
- Proven hands-on Braze expertise (Canvas, behavioral triggers, Liquid personalization, suppression logic).
- Experience in multi-channel marketing (Email plus at least one of SMS, push, or in-app).
- Strong experimentation skills (A/B testing, holdout analysis, reporting results).
- Experience building and defining new marketing processes.
- Ability to write copy, manage creative briefs, and lead clinical/legal review processes.
- Healthcare or digital health experience preferred (HIPAA/PHI familiarity).
- Experience with point solution ecosystems (employer/health plan distribution) preferred.
- Experience marketing alongside clinical staff or human care teams preferred.
- Familiarity with physical/offline channels like direct mail or webinars preferred.
Responsibilities
- Map the member journey to build sustained engagement and define communication strategies.
- Own the annual and quarterly engagement roadmap.
- Build a member segmentation model based on app engagement, clinical data, and behavioral cues.
- Govern the member communication calendar to ensure a unified voice across marketing, clinical, and product teams.
- Build and ship campaigns end-to-end in Braze including audience logic, content, and QA.
- Develop the Braze instance including event taxonomy, templates, and data integrations with Snowflake.
- Execute a formal testing program for subject lines, creative, timing, and channel mix.
- Partner with Care Delivery teams to align marketing communications with clinical outreach.
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