Senior Manager, Customer Marketing
New
S
SecurityScorecardCybersecurity SaaS
Remote (United States). This role follows a hybrid work model based on proximity to our office locations. Employees who live within 75 miles of our Midtown NYC or Downtown Austin office are required to work onsite 1–2 days per week. Employees who live outside a 75-mile radius of both offices are eligible for fully remote work.Full-TimeManager
Salary$180,000 - $200,000 USD (base plus bonus)
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Job Details
- Experience
- 7+ years of marketing experience, with 3–5 years in customer marketing, lifecycle marketing, or customer success enablement
- Required Skills
- Data AnalysisSalesforce
Requirements
- 7+ years of marketing experience, with 3–5 years in customer marketing, lifecycle marketing, or customer success enablement.
- B2B SaaS experience is strongly preferred; cybersecurity domain experience is a plus.
- Proven track record of building signal- or trigger-based upsell campaigns.
- Experience managing customer-driven content projects like case studies and videos.
- Proficiency with Marketo marketing automation platform.
- Proficiency with Salesforce CRM.
- Experience with customer success/PLG tooling (e.g., Gainsight, Pocus).
- Familiarity working with AI-driven workflows and automated nurture sequences.
- Strong analytical skills to measure ROI and perform data-driven decision making.
- Exceptional written and verbal communication skills with the ability to engage C-level stakeholders.
- Experience managing programs independently and leading cross-functional initiatives.
Responsibilities
- Own and optimize the post-purchase customer journey from onboarding through expansion.
- Run and scale the GRR campaign portfolio, including webinars, product demos, and retention trackers.
- Partner with Sales and CS to execute signal-based upsell campaigns and reduce churn via proactive intervention.
- Manage a comprehensive reference engine including case studies, testimonials, and peer review programs.
- Launch and lead user groups, customer forums, and annual customer conferences.
- Provide sales and CS teams with customer-centric collateral, ROI artifacts, and enablement toolkits.
- Coordinate with Product Marketing on release communications and feedback loops.
- Automate trigger detection and nurture workflows using marketing AI and customer success platforms.
- Monitor key metrics including GRR, NRR, NPS, and pipeline conversion, reporting weekly to leadership.
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